GfK / Three Stars


Benefits of Joining

  • Get rewarded with points you can redeem for a variety of fantastic prizes and gift cards
  • Sign up and be entered to win £1000
  • Win additional prizes with each completed survey


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Panel Eligibility: UK residents 16+


Payment Information

Surveys are short and take typically between 5 and 10 minutes to complete. They are matched to members’ interests and are typically sent around 2-3 times monthly.

maximiles logoEarn Stuff from Maximiles
GFK now works with Maximiles (the UK’s largest internet-based rewards programme) to provide its members with rewards. Each time a survey is completed, your Maximiles account will be automatically credited.


presentChoose from Thousands of Rewards
Maximiles (formally iPoints) offers over 200,000 goods and services to choose from spanning over 60 different retailers. Choose anything from travel offers, popular DVD’s, electronics, gift cards to restaurants, and more. You might wish to join Maximiles first before GFK in order to link your accounts together.

Members are also often entered into drawings for points and prizes when questionnaires are completed.

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question markDid you know? GfK has rewarded respondents an impressive £ 10,000,000 for survey participation over the last few years.

Panel Information UK is an online community that allows panellists to participate in the development of new products by answering questionnaires. is operated by GfK Custom Research, which is the world’s fourth-largest market research company. GfK stands for “Growth from Knowledge” and they acquired NOP World in 2005, which is still sometimes what their panel is referred to as. GfK employs over 10,000 staff in more than 100 countries around the world. They are committed to high quality research and take great care to protect your personal information.

Simply fill out a short membership questionnaire online and you are on your way to earning rewards for your opinions. These personal questions will help determine which surveys are most relevant to you. Surveys are then sent periodically to your email account and generally take less than 10 minutes to complete. You will receive an average of 2-3 questionnaires per month and you always have a choice of whether you want to fill out a particular survey or not.

Privacy and Legitimacy

Privacy Policy on Website

They also abide by the European ESOMAR Code of Conduct.

Contact Information

GfK c/o Panels

Ludgate House

245 Blackfriars Road

London SE1 9UL

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