Ever wonder about what qualitative research is and what it means to conduct it?
Online and telephone surveys are methods of qualitative research. So are face to face interviews. Qualitative research is done in all kinds of settings. Whether it’s a school, an office, a hospital, restaurant or theatre – qualitative research helps the researcher understand human reasoning behind behaviours, patterns and issues.
Results of qualitative research assist companies and organizations to arrive at decisions regarding products, services, and consumers. It also provides researchers with ideas for new products, sheds light on dissatisfaction among customers and which section of society would respond most to a product. Governments use qualitative research to develop new policies, understand their people’s reaction to a new or old policy, etc. Whether it’s new products or old products to be redesigned or completely withdrawn from a marketplace, surveys help researchers advice companies on major decisions.
Read the rest of this informative article about qualitative research.