UK opinion polls are important – do you know why?
Businesses spend hundreds of millions of dollars every year conducting consumer polls on what their current and potential customers want and desire. Market research is an industry that continues to grow each year as businesses discover the value in conducting these polls.
What types of polls are conducted? Polling can be done on proposed new packaging for a product, a new advertisement or even a modification to the product itself. There are an endless number of questions that businesses would like to have answered in order to have the perfect product consumers will buy.