Shopper Thoughts Panel

Earn Tesco Clubcard reward points or vouchers to your favourite retailers, just for talking about your grocery buying experiences.

Get Rewarded for Talking about Groceries

Programme Highlights

– Surveys are short: between 5-20 minutes
– On average, receive 100 points per 15 minute survey
– Get points credited to your Tesco Clubcard account or receive vouchers to many different retailers

Shopper Thoughts panel is a unique opportunity to voice your opinions about your grocery purchasing habits.

The programme has two different schemes available:

Shopper Thoughts Scheme
This option is specifically available to those who are not members of the Tesco Clubcard programme. Earn points per each survey completion, and when 1000 points is reached, a £10 voucher cheque will be dispatched by email. You may choose from the list of retailers below where you would like to redeem your cheque.

Participating retailers include: Alton Towers, B&Q, H Samuels, Thomas Cook, Comet, Currys, Debenhams, Dixons, Dorothy Perkins, Ernest Jones, Gap, H Samuel, Halfords, Harrods, Harvey Nichols, HMV, Homebase, House of Fraser, Interflora, John Lewis, La Senza, Laithwaites Wine, Legoland, London Eye, Marriott, Matalan, Miss Selfridge, Mothercare, Next, Odeon, Optical Express, Pizza Hut, River Island, See Tickets, Selfridges, Signet, Top Shop, Toys R Us, Virgin, Waterstones, WH Smith and Whitbread.

ClubCard Scheme
tesco club cardFor those who are members of the Tesco Clubcard programme, you will earn points per each survey completion which will then be transferred to your Tesco Clubcard.

Surveys lengths vary between 5 and 20 minutes and most surveys will have point values ranging between 50-100 points. The amount of points allocated for a surveywill be stated at the start of the survey. Some very short surveys will award prize draw entries instead of points. Prize draws are held monthly and prizes range from £10 to £50 worth of points.

Your Privacy and Information are Important
The Shopper Thoughts Panel is administered by eDigitalResearch, a full service market research agency and an accredited Market Research Society Member.


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